Category Archives: seo

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3 Content Principles That May Shatter Your Ideas of SEO

ceIt’s funny to see so much talk about how content needs to be written, crafted and more. You’re going to find that as you navigate the course of SEO on a lot of levels, content can become a point of contention. When it comes to content ideas, you’ll want to look at a few options that could very well give you a better movement forward. What works best, and what will get you to the top of rankings in highly competitive niches? Well, that’s where you are going to find a few points that are going to leave you scratching your head. The following are just 3 of them.

The Longest Pages Are Number One

In recent studies, it turns out that the top position of search engines usually went to pages that had upwards of 2400 words! That means the landing page of major sites within competitive areas had a lot of content, and the length of words were dictionary in length. Does that mean that you should be writing epics? Probably not, but you should consider putting in a lot more information on the front page of your website, so that you are at least competing with the average site ranked at the top.

Style Matters More Than You Think

When it comes to content versus design, you have to balance both. Long gone are the days where a very ugly website is ranked number one. You cannot publish a site that looks like it belongs to the internet circa 1999. You have to make something that is optimized for search, available in mobile versions, and is not going to cause a lot of stress when the end user reads it at 3 in the morning. Balance is the key, and design is not something you throw away in favor of some elusive SEO campaign.

Support The facts By Linking Away From Your Page

Here’s a note on outbound links, make them your source for content. If you’re going to make a claim, much like you would in writing an essay, link to an expert’s opinion. The more concrete you can make your claims, the higher the chances are that you’re going to get pushed forward in regards to ranking. Think of it in terms of proving your work in “math” class. As long as you can link to an authority page, your content is going to flourish, and consumers will give you a measure of trust they won’t give others in the same niche.

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4 Highlights of Good User Experience

ewsWhen you start to work with SEO on a larger scale, you will need to look at how the end user interacts with your page. Good user experiences are not easy to define at first glance, but once you start to break things down a bit, you’ll see that there’s an interesting path to getting more conversions, traffic, and beyond. It’s with that in mind that you should highlight a few experience elements when building blog design, templates, and more. Take the following keys as part of the larger picture, and you’ll see why it’s so valuable today.

The Usefulness of the Content

First and foremost, ask yourself whether or not you’re publishing something that is going to be useful to the reader. If you can’t really answer this, or you’re posting something that is solely for SEO or to get the upper hand in traffic, you’re missing the mark. Think of the end user when publishing anything.

The Needs of Your Audience

Useful content is good, but what are the direct needs of the audience that you’re trying to advertise or market to? Think about that for a moment. If you’re going to publish a site that has a lot of bells and whistles, do the end users really want that? What are the needs of your niche? Think about that as you move forward, and you’re going to end up seeing a lot of things that you can tweak for the better.

Easy To Navigate Pages

One of the biggest hypocrisies that you will see within SEO is this notion that “pop ups” are bad. They’ll tell you that you shouldn’t have them in place, but when you visit some of the “gurus” of SEO, they have these in place. Not only do they have pop ups, they have overlays, and poor loading as well. These are all things you shouldn’t have. You need easy to navigate pages, and information.

Credibility or Authority

At the end of the day, no one is going to trust you if you don’t have some sort of foundation in this field. Credibility, authority, and value all come into play when you think about user experience. If you try to circumvent this, you will end up with a diminished return on your project. You want to make sure that you are posting information that is highly relevant, and is going to be authoritative in nature. If you’re found out to be posting the wrong thing, you are going to end up losing out. This is the crux of user experience modules, that’s for sure.

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5 Speed Problems You Need To Fix Right Away For SEO

ss1Search engine optimization in today’s frenetic landscape means that you are going to need to pay far more attention to what you’re doing far more than ever before. That includes the speed of your page. If your page is not loading fast, you are not going to get ranked high. In fact, nearly half of all web users will shut down the browser or move along if your page doesn’t seem to load fast, and you may only have a window of about 5 seconds, and that’s very generous. It’s for that reason that you should fix the 5 major speed problems presented below, right away.

Image Problems

Don’t overload your page with images, and don’t put up unoptimized options. It’s going to prove detrimental to have images that are too big, the wrong format, or are simply not the right size. Image problems can sink your page’s loading time faster than most other issues, that’s for sure.

CSS Problems

When you’re working with CSS, make sure that the code is clean, and isn’t burdening every single page load. You can call for it, or you could just make sure that you have the essential elements in line. If you have a line error with your CSS, your page could load slowly, or look messy.

Too Many Plugins

For those that are using WordPress, make sure that you don’t overload the backend with plugins. You need to make sure that plugin use is at a limited capacity, and you don’t just have frivolous updates. Make sure that these elements are up to date, and used sparingly.

Web Hosting On The Cheap

One of the biggest issues that people have is in regards to the hosting provider that they are using. Make sure that you do not spend money on a web host that isn’t going to deliver on server speed. Look for a well-reviewed hosting provider, and one that can help you grow as a website down the line.

Messy JavaScript

Another issue that you need to contend with right away is that of code issues. JavaScript, ASP, PHP, and all other web languages should be clean, neat, and up to par with modern browser recommendations and rulings. If you do not put up clean, easy to read and edit code, you will find your pages will suffer. Don’t let them suffer on account of your lackluster programming. Get this cleaned up and you’ll be able to get easier rankings and faster load times.

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3 Concrete Tips For Blog Startups

23cWhen it comes to starting a blog, you are going to join millions of people that are thinking the same thing. There’s a lot of people that want to jump into the fray of writing and publishing. Even if it’s for a personal blog, there are a lot of people that want to join the world of paid blogging, writing, and even publishing. If you are ready to join the millions of people that are jumping into this world, there are 3 concrete tips that you are going to want to take with you today. We’ve discussed several in the past, but here are 3 lessons learned from the best in the business.

Separate Yourself From The Pack

There are plenty of blogs out there on every single topic in the world. How are you going to differentiate what you do from what they do? What can you bring to the table that hasn’t been already published? That’s something that you have to think about carefully, or you will not be able to get anywhere in regards to the marketing world. You have to sincerely ask yourself what makes your work special, and if you can’t answer that, it’s not time to launch a blog.

The Inherent Value of Blogging

Publishing a blog is not enough. You need to look into what you’re going to offer the end user. Why should anyone trust what you’re going to say? Think about this wholeheartedly, and really think about what your goals are. Do you want to educate? Do you want to offer advice? Do you want to share your journey? The goal of your blog is more than just the separation you create from competitors, it’s about what you can offer the end user that is surfing the internet right now.

The Niche You’re In

One of the most important aspects of starting any blog is simple, the niche. There’s a niche that you want to jump into, and that’s imperative. Focusing on how that niche plays out is going to be the crucial piece of the puzzle you need before and after launch. Where are you going with your blog and why? What niche is overcrowded, or rather which one is in need of a new voice? If you can answer those questions and you’re ready to take on the responsibility that comes with launching a blog, go for it. There’s always a need to be filled, and blogging can do that in many niches, that’s for sure.

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3 Reasons To Stop Blogging Altogether

cre2When it comes to working within the world of internet marketing, there is a point of contention. There is a point where you need to stop doing what you’re doing, and start pulling the plug. In the blogging world, there are a lot of points where people hit a wall. They either continue to go forward, or they stop altogether. There are points that you need to really consider what you’re going to do next and whether you really should keep trumpeting the same thing over and over again. It’s with that in mind that you should look at the following elements, and see if these reasons are on your list that should call you to reset or rethink everything.

Your Blog Is Dead

A dead blog is a site that you update and get zero hits from. You may have thousands of pages, and if you do, with no real traffic, it’s time to put everything away. Don’t continue to publish things on a site that has no way of coming up to help you. If you’re publishing to help with marketing on any level, you need to change your plan and reset your blog. Take the content, and put it somewhere else, or just delete everything and get to a new locale.

The Niche Is Stale

There are some niches that are no longer in demand. They are so bad that you end up wanting to just walk away completely. Your blog may have been a hot commodity once, but if it has recently been part of the end of the cycle of a past niche, it’s time to give up. There are still people trumpeting the end of the world was in 2012, and they are losing money and visitors daily. Don’t trumpet on old niches, it’s tired.

You’re Lost

If your focus has shifted, if you’re lost amidst blogging altogether, it’s time to stop. Don’t keep publishing content on a site that you are not passionate about, and don’t really want to work on. If you really don’t want to publish any longer, stop it. Don’t publish pages and updates on sites that you’ve lost your focus on and you just don’t want to do any longer. It’s not a good thing to keep trying to shoehorn your passion into an arena that it’s not in.

The above are just 3 reasons to stop blogging. When in doubt, just don’t go forward. Stop pushing updates when you just don’t want to do it any longer.

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Lessons Learned From The Mobile Armageddon That Google Pushed

eeThere were memes, lots of news updates, and blogs posted about how Google had waged war in regards to their push for more mobile connectivity. The internet was rushing to figure out what would happen to all the sites that were getting good rankings, and whether or not this was the first major trumpet in trashing sites that weren’t optimized for mobile searches. As more and more people started to panic, some didn’t get too worked up. There were some lessons learned about this latest development, and if you weren’t one of the early panicked individuals, you m ay have seen this in your own analytics and metrics.

The Rankings Didn’t Shift That Much

Websites that were already mobile friendly, didn’t see a jump. Those sites that weren’t exactly meant for mobile use, didn’t see a jump either. There were some sites that were severely antiquated that saw drops, but they weren’t as big as some of the major players in SEO said they would be. It’s actually fascinating to see how these things have worked themselves out. If you were planning on seeing a huge drop for non-compliance, you don’t have to worry too much.

Mobile Traffic Doesn’t Matter That Much

This is a loaded subject. However, if you are an ecommerce solution and you get 90 percent of your traffic from desktop devices, expanding to a mobile platform may not be your first move. It’s not a bad thing to start working on, but putting all your weight into this field? That’s ludicrous. Unless you’re getting a huge jump in mobile traffic, don’t put a lot of stock in making every single line of code compliant. Plus, more and more people are adopting larger phones, tablets, and more. Chances are, your website is just fine without going through the hoops that Google’s setting up.

Effective Marketing Still Works

Here’s the real lesson, and something that some companies learned really hard, long term effective marketing still works. For whatever reasons, the panic induced by this change caused a lot of turmoil within the search engine rankings for some, because they switched out long standing design elements that were making a ton of money for them. Just because you change your website’s scheme and are out of the blue compliant with mobile leanings, doesn’t mean that Google was targeting you to begin with. Your site may have been better off not changing, and that’s the one thing that you may have learned the hard way.

Next time Google does anything, don’t panic. Lesson learned, right?

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The Problem With Set Keyword Densities

re23A lot of people want to get a lot of article writing, and content written. They come through with this idea that there is a go to “density” in terms of keyword placements. While this may seem to be the truth at first glance, you are going to have to consider that there are a lot more elements at play than just where you are putting in and stuffing words and phrases. Too much repetition is a bad thing, and too little can cripple what you’re trying to do. It’s with that in mind that you should consider looking into a few tips on placing the right sentences on your page.

The Density Issue

First and foremost, there is no “one” way to go about this. Some marketers say that you should have a high percentage of words in place, and repeat a lot. Others say you shouldn’t worry about it, and what is it going to be for you? Well, you have to consider what your goal is. Do you want to “game” the system, or do you want to provide the end user a good site to explore? If you want to give your readers something positive, and you don’t want to shove SEO down their throats, then by all means, avoid any set density.

The Repetition Problem

Keyword stuffing used to be the best way that you can ensure you could “snipe” Google. Today, that is going to get you outranked, outclassed, and deliberately pushed to the bottom of the rankings. Repetitions in regards to the world of keywords is ok, but not if you’re going to go overboard. Some people want keyword placements to look like it’s being read to a robot. By infusing your content with elaborate schemes, you’re going to miss out on the greater good that comes from marketing to begin with.

What’s The Right Answer?

Content is king, but good content trumps anything that you can do in terms of short cuts. The right answer here is the one that allows you to play with contextual key phrases, and not repeat them so much that your sentences are terrible. You should write or have someone write for you, and focus on the end user. The end user makes or breaks what you’re doing. If they don’t like what you’re publishing, they will leave. You don’t want to placate search engines in favor of rankings, you want to ensure your readers are giving you a nod for good content, and that means you’ll need to stop worrying about exact keyword densities. They don’t matter.

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The End of Microsoft Publishers Network And Your Marketing Efforts

reFor millions of people, an email came out a few days ago that is changing marketing forever. Just like companies like Adbrite went under, and Kontera changed, Microsoft is folding one of the biggest brands that they had to compete with AdSense. For some bloggers that were grandfathered into this network, it was an AdSense alternative that paid out big time. It was a program that was mired with problems, however, with some people clicking their own ads to make payout. Some were able to garner thousands of dollars in self clicks, and it was a major issue for the program. Now that the program is ending, marketers needs to look into what to do next.

Fix The Advertising

If you’re using this PPC network, change things up. Trade the ads out for something new. You will need to have ads in place, use affiliate networking banners, text links, and other options to change this out. The end of the program is August 1, 2015. In the meantime, you can start to try and get more traffic and clicks, or you can use this time to change the advertising structure on your website. Whatever the case is, you will need to fix things outright.

Google Adsense

You may as well join the big boys of PPC advertising. This is the biggest network that you can work with to earn a little bit of money from traffic. If you’re going to monetize your website, make sure that you look at this if you haven’t already. Microsoft’s publisher network was their version of this network. This will help you transition. It’s imperative that you look into this if you’re going to transition without losing steam. Of course, you could always decide to change things up for yourself, and not have advertising, but it’s important to consider.

Who’s Next?

Now that Google is the biggest network for monetizing in this fashion, marketers are left to figure out what is next? Who is the next site that is going to fold? Will Adsense continue to thrive or will other options start to thrive. When Adbrite stopped operation, many went to Microsoft’s option, but with this change, many are going to find themselves at a loss. The reason why many turned to Publisher Network to begin with was because Google has strict rules on content, and you can’t throw ads on just any old topic. You have to fall in line with what they want. One thing is for sure, the end of Microsoft’s network is going out with a whimper, not unlike Adbrite.

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Cheap and Dirty PPC Advertising Ideas

ewOne of the benchmarks of marketing online is that of PPC advertising. This is known as pay per click advertising, and it works quite well with blogging, article marketing, and content as a whole. There are several ways to spend a lot of money within this concept, but there are some options that are low cost. The high cost option is of course going to be Google’s AdWords programs. This is a program that makes the Google company a ton of money, and they are getting bigger every day. If you want to figure out a way to make this economical, make sure that you look into the following elements, as they can help you save a little money, get some cheap traffic and maintain a level of interaction that can help you build up your brand, site, or just about any concept.

Look For Alternative Networks

The first thing that you should do on your quest to save money with PPC is to look for alternative networks. If you look for networks that are not run by Google, you will be delighted. This is a delight because there are some things that are cheap. For instance, there are several networks that are closed and will advertise for as low as $0.0025 per click. Sure, your traffic may not be as targeted as Google’s network, but the cost is definitely worth noting.

Go With Bing

Bing has a network that you can utilize and they give away up to one hundred dollars for new users. They have PPC options that are as low as $0.05 per click. This is a low cost option that has a lot of users. It may only be 30% of the market, but that’s in terms of millions of users. You’ll be surprised by how incredible this network option is. You can use your free entry point and coupon through various means and get a good deal of traffic. It’s targeted, and will help convert on your affiliate networking links.

Trust Social Media

The next thing that you should be looking into is social media. Every major social media page has a way to advertise. You can go forward with as little as a set price of five dollars or you could go with PPC styled solutions that are as low as ten cents per click. These are low options with high grade targeting, but you have to make sure that you focus on the right components. This takes time to set up, but it’s an alternative to the expensive AdWords options that can cost you a pretty penny.

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Local SEO Can Work Wonders

r3There are a lot of different things that you have to worry about when you are building a small business website. Sometimes it’s blurred, however, as people assume that they are going to be competing with more than the average business. If you think that your main competition is a big box retailer or sites like Amazon, you are going to miss out on something important. Local SEO is a very important thing to consider. Your main competition up front is the local businesses that are in your area. If you do not conquer the area that you’re in, you will not get big enough to compete on a level playing field. The following are a few tips to help you within the localized solutions of optimization.

Find Your Competitors

Look into the competitors that you have. Seriously, search around your area and see if anyone is doing what your site and business needs to do. If you are “online” only, then look at similar keywords that bring up sites that are number one in your niche. Once you start to isolate the options that are found within your niche, you will be able to push forward through the rankings and get to the top of organic searches. Your local competitors will help you get a larger chunk of the search engine solution.

Add The City You’re In

When searching for competitors, add the city you’re in to see what the localized searches are. You’re going to find that the localized options will shed light on websites that are going to compete with you up front. Remember, you will not get to the number one placement within search engines if you aren’t ranking high within the localized element. Local SEO can give you a push to the top, if you rank against competitors. Look for the competitors, and then start to isolate keywords to help you rank in the appropriate manner.

Consider Emulating Their Landing Page

Here’s the biggest tip you need to work with, and it’s in regards to SEO that has been tried and true. Look at how the main home page highlights the keywords they are targeting, and how they are putting together the letters and tags. Look for H1, H2, and other tags. If you look into this, you will end up with a lot more structure to fight your way to the top. Sometimes, localized emulation can help your design flow.