For millions of people, an email came out a few days ago that is changing marketing forever. Just like companies like Adbrite went under, and Kontera changed, Microsoft is folding one of the biggest brands that they had to compete with AdSense. For some bloggers that were grandfathered into this network, it was an AdSense alternative that paid out big time. It was a program that was mired with problems, however, with some people clicking their own ads to make payout. Some were able to garner thousands of dollars in self clicks, and it was a major issue for the program. Now that the program is ending, marketers needs to look into what to do next.
Fix The Advertising
If you’re using this PPC network, change things up. Trade the ads out for something new. You will need to have ads in place, use affiliate networking banners, text links, and other options to change this out. The end of the program is August 1, 2015. In the meantime, you can start to try and get more traffic and clicks, or you can use this time to change the advertising structure on your website. Whatever the case is, you will need to fix things outright.
You may as well join the big boys of PPC advertising. This is the biggest network that you can work with to earn a little bit of money from traffic. If you’re going to monetize your website, make sure that you look at this if you haven’t already. Microsoft’s publisher network was their version of this network. This will help you transition. It’s imperative that you look into this if you’re going to transition without losing steam. Of course, you could always decide to change things up for yourself, and not have advertising, but it’s important to consider.
Now that Google is the biggest network for monetizing in this fashion, marketers are left to figure out what is next? Who is the next site that is going to fold? Will Adsense continue to thrive or will other options start to thrive. When Adbrite stopped operation, many went to Microsoft’s option, but with this change, many are going to find themselves at a loss. The reason why many turned to Publisher Network to begin with was because Google has strict rules on content, and you can’t throw ads on just any old topic. You have to fall in line with what they want. One thing is for sure, the end of Microsoft’s network is going out with a whimper, not unlike Adbrite.