Category Archives: keywords

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The Problem With Set Keyword Densities

re23A lot of people want to get a lot of article writing, and content written. They come through with this idea that there is a go to “density” in terms of keyword placements. While this may seem to be the truth at first glance, you are going to have to consider that there are a lot more elements at play than just where you are putting in and stuffing words and phrases. Too much repetition is a bad thing, and too little can cripple what you’re trying to do. It’s with that in mind that you should consider looking into a few tips on placing the right sentences on your page.

The Density Issue

First and foremost, there is no “one” way to go about this. Some marketers say that you should have a high percentage of words in place, and repeat a lot. Others say you shouldn’t worry about it, and what is it going to be for you? Well, you have to consider what your goal is. Do you want to “game” the system, or do you want to provide the end user a good site to explore? If you want to give your readers something positive, and you don’t want to shove SEO down their throats, then by all means, avoid any set density.

The Repetition Problem

Keyword stuffing used to be the best way that you can ensure you could “snipe” Google. Today, that is going to get you outranked, outclassed, and deliberately pushed to the bottom of the rankings. Repetitions in regards to the world of keywords is ok, but not if you’re going to go overboard. Some people want keyword placements to look like it’s being read to a robot. By infusing your content with elaborate schemes, you’re going to miss out on the greater good that comes from marketing to begin with.

What’s The Right Answer?

Content is king, but good content trumps anything that you can do in terms of short cuts. The right answer here is the one that allows you to play with contextual key phrases, and not repeat them so much that your sentences are terrible. You should write or have someone write for you, and focus on the end user. The end user makes or breaks what you’re doing. If they don’t like what you’re publishing, they will leave. You don’t want to placate search engines in favor of rankings, you want to ensure your readers are giving you a nod for good content, and that means you’ll need to stop worrying about exact keyword densities. They don’t matter.