When it comes to starting a blog, you are going to join millions of people that are thinking the same thing. There’s a lot of people that want to jump into the fray of writing and publishing. Even if it’s for a personal blog, there are a lot of people that want to join the world of paid blogging, writing, and even publishing. If you are ready to join the millions of people that are jumping into this world, there are 3 concrete tips that you are going to want to take with you today. We’ve discussed several in the past, but here are 3 lessons learned from the best in the business.
Separate Yourself From The Pack
There are plenty of blogs out there on every single topic in the world. How are you going to differentiate what you do from what they do? What can you bring to the table that hasn’t been already published? That’s something that you have to think about carefully, or you will not be able to get anywhere in regards to the marketing world. You have to sincerely ask yourself what makes your work special, and if you can’t answer that, it’s not time to launch a blog.
The Inherent Value of Blogging
Publishing a blog is not enough. You need to look into what you’re going to offer the end user. Why should anyone trust what you’re going to say? Think about this wholeheartedly, and really think about what your goals are. Do you want to educate? Do you want to offer advice? Do you want to share your journey? The goal of your blog is more than just the separation you create from competitors, it’s about what you can offer the end user that is surfing the internet right now.
The Niche You’re In
One of the most important aspects of starting any blog is simple, the niche. There’s a niche that you want to jump into, and that’s imperative. Focusing on how that niche plays out is going to be the crucial piece of the puzzle you need before and after launch. Where are you going with your blog and why? What niche is overcrowded, or rather which one is in need of a new voice? If you can answer those questions and you’re ready to take on the responsibility that comes with launching a blog, go for it. There’s always a need to be filled, and blogging can do that in many niches, that’s for sure.
One of the benchmarks of marketing online is that of PPC advertising. This is known as pay per click advertising, and it works quite well with blogging, article marketing, and content as a whole. There are several ways to spend a lot of money within this concept, but there are some options that are low cost. The high cost option is of course going to be Google’s AdWords programs. This is a program that makes the Google company a ton of money, and they are getting bigger every day. If you want to figure out a way to make this economical, make sure that you look into the following elements, as they can help you save a little money, get some cheap traffic and maintain a level of interaction that can help you build up your brand, site, or just about any concept.
Look For Alternative Networks
The first thing that you should do on your quest to save money with PPC is to look for alternative networks. If you look for networks that are not run by Google, you will be delighted. This is a delight because there are some things that are cheap. For instance, there are several networks that are closed and will advertise for as low as $0.0025 per click. Sure, your traffic may not be as targeted as Google’s network, but the cost is definitely worth noting.
Go With Bing
Bing has a network that you can utilize and they give away up to one hundred dollars for new users. They have PPC options that are as low as $0.05 per click. This is a low cost option that has a lot of users. It may only be 30% of the market, but that’s in terms of millions of users. You’ll be surprised by how incredible this network option is. You can use your free entry point and coupon through various means and get a good deal of traffic. It’s targeted, and will help convert on your affiliate networking links.
Trust Social Media
The next thing that you should be looking into is social media. Every major social media page has a way to advertise. You can go forward with as little as a set price of five dollars or you could go with PPC styled solutions that are as low as ten cents per click. These are low options with high grade targeting, but you have to make sure that you focus on the right components. This takes time to set up, but it’s an alternative to the expensive AdWords options that can cost you a pretty penny.
There are a lot of different things that you have to worry about when you are building a small business website. Sometimes it’s blurred, however, as people assume that they are going to be competing with more than the average business. If you think that your main competition is a big box retailer or sites like Amazon, you are going to miss out on something important. Local SEO is a very important thing to consider. Your main competition up front is the local businesses that are in your area. If you do not conquer the area that you’re in, you will not get big enough to compete on a level playing field. The following are a few tips to help you within the localized solutions of optimization.
Find Your Competitors
Look into the competitors that you have. Seriously, search around your area and see if anyone is doing what your site and business needs to do. If you are “online” only, then look at similar keywords that bring up sites that are number one in your niche. Once you start to isolate the options that are found within your niche, you will be able to push forward through the rankings and get to the top of organic searches. Your local competitors will help you get a larger chunk of the search engine solution.
Add The City You’re In
When searching for competitors, add the city you’re in to see what the localized searches are. You’re going to find that the localized options will shed light on websites that are going to compete with you up front. Remember, you will not get to the number one placement within search engines if you aren’t ranking high within the localized element. Local SEO can give you a push to the top, if you rank against competitors. Look for the competitors, and then start to isolate keywords to help you rank in the appropriate manner.
Consider Emulating Their Landing Page
Here’s the biggest tip you need to work with, and it’s in regards to SEO that has been tried and true. Look at how the main home page highlights the keywords they are targeting, and how they are putting together the letters and tags. Look for H1, H2, and other tags. If you look into this, you will end up with a lot more structure to fight your way to the top. Sometimes, localized emulation can help your design flow.