Category Archives: Article Writing

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3 Reasons To Stop Blogging Altogether

cre2When it comes to working within the world of internet marketing, there is a point of contention. There is a point where you need to stop doing what you’re doing, and start pulling the plug. In the blogging world, there are a lot of points where people hit a wall. They either continue to go forward, or they stop altogether. There are points that you need to really consider what you’re going to do next and whether you really should keep trumpeting the same thing over and over again. It’s with that in mind that you should look at the following elements, and see if these reasons are on your list that should call you to reset or rethink everything.

Your Blog Is Dead

A dead blog is a site that you update and get zero hits from. You may have thousands of pages, and if you do, with no real traffic, it’s time to put everything away. Don’t continue to publish things on a site that has no way of coming up to help you. If you’re publishing to help with marketing on any level, you need to change your plan and reset your blog. Take the content, and put it somewhere else, or just delete everything and get to a new locale.

The Niche Is Stale

There are some niches that are no longer in demand. They are so bad that you end up wanting to just walk away completely. Your blog may have been a hot commodity once, but if it has recently been part of the end of the cycle of a past niche, it’s time to give up. There are still people trumpeting the end of the world was in 2012, and they are losing money and visitors daily. Don’t trumpet on old niches, it’s tired.

You’re Lost

If your focus has shifted, if you’re lost amidst blogging altogether, it’s time to stop. Don’t keep publishing content on a site that you are not passionate about, and don’t really want to work on. If you really don’t want to publish any longer, stop it. Don’t publish pages and updates on sites that you’ve lost your focus on and you just don’t want to do any longer. It’s not a good thing to keep trying to shoehorn your passion into an arena that it’s not in.

The above are just 3 reasons to stop blogging. When in doubt, just don’t go forward. Stop pushing updates when you just don’t want to do it any longer.

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Lessons Learned From The Mobile Armageddon That Google Pushed

eeThere were memes, lots of news updates, and blogs posted about how Google had waged war in regards to their push for more mobile connectivity. The internet was rushing to figure out what would happen to all the sites that were getting good rankings, and whether or not this was the first major trumpet in trashing sites that weren’t optimized for mobile searches. As more and more people started to panic, some didn’t get too worked up. There were some lessons learned about this latest development, and if you weren’t one of the early panicked individuals, you m ay have seen this in your own analytics and metrics.

The Rankings Didn’t Shift That Much

Websites that were already mobile friendly, didn’t see a jump. Those sites that weren’t exactly meant for mobile use, didn’t see a jump either. There were some sites that were severely antiquated that saw drops, but they weren’t as big as some of the major players in SEO said they would be. It’s actually fascinating to see how these things have worked themselves out. If you were planning on seeing a huge drop for non-compliance, you don’t have to worry too much.

Mobile Traffic Doesn’t Matter That Much

This is a loaded subject. However, if you are an ecommerce solution and you get 90 percent of your traffic from desktop devices, expanding to a mobile platform may not be your first move. It’s not a bad thing to start working on, but putting all your weight into this field? That’s ludicrous. Unless you’re getting a huge jump in mobile traffic, don’t put a lot of stock in making every single line of code compliant. Plus, more and more people are adopting larger phones, tablets, and more. Chances are, your website is just fine without going through the hoops that Google’s setting up.

Effective Marketing Still Works

Here’s the real lesson, and something that some companies learned really hard, long term effective marketing still works. For whatever reasons, the panic induced by this change caused a lot of turmoil within the search engine rankings for some, because they switched out long standing design elements that were making a ton of money for them. Just because you change your website’s scheme and are out of the blue compliant with mobile leanings, doesn’t mean that Google was targeting you to begin with. Your site may have been better off not changing, and that’s the one thing that you may have learned the hard way.

Next time Google does anything, don’t panic. Lesson learned, right?

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The Problem With Set Keyword Densities

re23A lot of people want to get a lot of article writing, and content written. They come through with this idea that there is a go to “density” in terms of keyword placements. While this may seem to be the truth at first glance, you are going to have to consider that there are a lot more elements at play than just where you are putting in and stuffing words and phrases. Too much repetition is a bad thing, and too little can cripple what you’re trying to do. It’s with that in mind that you should consider looking into a few tips on placing the right sentences on your page.

The Density Issue

First and foremost, there is no “one” way to go about this. Some marketers say that you should have a high percentage of words in place, and repeat a lot. Others say you shouldn’t worry about it, and what is it going to be for you? Well, you have to consider what your goal is. Do you want to “game” the system, or do you want to provide the end user a good site to explore? If you want to give your readers something positive, and you don’t want to shove SEO down their throats, then by all means, avoid any set density.

The Repetition Problem

Keyword stuffing used to be the best way that you can ensure you could “snipe” Google. Today, that is going to get you outranked, outclassed, and deliberately pushed to the bottom of the rankings. Repetitions in regards to the world of keywords is ok, but not if you’re going to go overboard. Some people want keyword placements to look like it’s being read to a robot. By infusing your content with elaborate schemes, you’re going to miss out on the greater good that comes from marketing to begin with.

What’s The Right Answer?

Content is king, but good content trumps anything that you can do in terms of short cuts. The right answer here is the one that allows you to play with contextual key phrases, and not repeat them so much that your sentences are terrible. You should write or have someone write for you, and focus on the end user. The end user makes or breaks what you’re doing. If they don’t like what you’re publishing, they will leave. You don’t want to placate search engines in favor of rankings, you want to ensure your readers are giving you a nod for good content, and that means you’ll need to stop worrying about exact keyword densities. They don’t matter.