Monthly Archives: August 2015

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3 Content Principles That May Shatter Your Ideas of SEO

ceIt’s funny to see so much talk about how content needs to be written, crafted and more. You’re going to find that as you navigate the course of SEO on a lot of levels, content can become a point of contention. When it comes to content ideas, you’ll want to look at a few options that could very well give you a better movement forward. What works best, and what will get you to the top of rankings in highly competitive niches? Well, that’s where you are going to find a few points that are going to leave you scratching your head. The following are just 3 of them.

The Longest Pages Are Number One

In recent studies, it turns out that the top position of search engines usually went to pages that had upwards of 2400 words! That means the landing page of major sites within competitive areas had a lot of content, and the length of words were dictionary in length. Does that mean that you should be writing epics? Probably not, but you should consider putting in a lot more information on the front page of your website, so that you are at least competing with the average site ranked at the top.

Style Matters More Than You Think

When it comes to content versus design, you have to balance both. Long gone are the days where a very ugly website is ranked number one. You cannot publish a site that looks like it belongs to the internet circa 1999. You have to make something that is optimized for search, available in mobile versions, and is not going to cause a lot of stress when the end user reads it at 3 in the morning. Balance is the key, and design is not something you throw away in favor of some elusive SEO campaign.

Support The facts By Linking Away From Your Page

Here’s a note on outbound links, make them your source for content. If you’re going to make a claim, much like you would in writing an essay, link to an expert’s opinion. The more concrete you can make your claims, the higher the chances are that you’re going to get pushed forward in regards to ranking. Think of it in terms of proving your work in “math” class. As long as you can link to an authority page, your content is going to flourish, and consumers will give you a measure of trust they won’t give others in the same niche.

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4 Highlights of Good User Experience

ewsWhen you start to work with SEO on a larger scale, you will need to look at how the end user interacts with your page. Good user experiences are not easy to define at first glance, but once you start to break things down a bit, you’ll see that there’s an interesting path to getting more conversions, traffic, and beyond. It’s with that in mind that you should highlight a few experience elements when building blog design, templates, and more. Take the following keys as part of the larger picture, and you’ll see why it’s so valuable today.

The Usefulness of the Content

First and foremost, ask yourself whether or not you’re publishing something that is going to be useful to the reader. If you can’t really answer this, or you’re posting something that is solely for SEO or to get the upper hand in traffic, you’re missing the mark. Think of the end user when publishing anything.

The Needs of Your Audience

Useful content is good, but what are the direct needs of the audience that you’re trying to advertise or market to? Think about that for a moment. If you’re going to publish a site that has a lot of bells and whistles, do the end users really want that? What are the needs of your niche? Think about that as you move forward, and you’re going to end up seeing a lot of things that you can tweak for the better.

Easy To Navigate Pages

One of the biggest hypocrisies that you will see within SEO is this notion that “pop ups” are bad. They’ll tell you that you shouldn’t have them in place, but when you visit some of the “gurus” of SEO, they have these in place. Not only do they have pop ups, they have overlays, and poor loading as well. These are all things you shouldn’t have. You need easy to navigate pages, and information.

Credibility or Authority

At the end of the day, no one is going to trust you if you don’t have some sort of foundation in this field. Credibility, authority, and value all come into play when you think about user experience. If you try to circumvent this, you will end up with a diminished return on your project. You want to make sure that you are posting information that is highly relevant, and is going to be authoritative in nature. If you’re found out to be posting the wrong thing, you are going to end up losing out. This is the crux of user experience modules, that’s for sure.

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5 Speed Problems You Need To Fix Right Away For SEO

ss1Search engine optimization in today’s frenetic landscape means that you are going to need to pay far more attention to what you’re doing far more than ever before. That includes the speed of your page. If your page is not loading fast, you are not going to get ranked high. In fact, nearly half of all web users will shut down the browser or move along if your page doesn’t seem to load fast, and you may only have a window of about 5 seconds, and that’s very generous. It’s for that reason that you should fix the 5 major speed problems presented below, right away.

Image Problems

Don’t overload your page with images, and don’t put up unoptimized options. It’s going to prove detrimental to have images that are too big, the wrong format, or are simply not the right size. Image problems can sink your page’s loading time faster than most other issues, that’s for sure.

CSS Problems

When you’re working with CSS, make sure that the code is clean, and isn’t burdening every single page load. You can call for it, or you could just make sure that you have the essential elements in line. If you have a line error with your CSS, your page could load slowly, or look messy.

Too Many Plugins

For those that are using WordPress, make sure that you don’t overload the backend with plugins. You need to make sure that plugin use is at a limited capacity, and you don’t just have frivolous updates. Make sure that these elements are up to date, and used sparingly.

Web Hosting On The Cheap

One of the biggest issues that people have is in regards to the hosting provider that they are using. Make sure that you do not spend money on a web host that isn’t going to deliver on server speed. Look for a well-reviewed hosting provider, and one that can help you grow as a website down the line.

Messy JavaScript

Another issue that you need to contend with right away is that of code issues. JavaScript, ASP, PHP, and all other web languages should be clean, neat, and up to par with modern browser recommendations and rulings. If you do not put up clean, easy to read and edit code, you will find your pages will suffer. Don’t let them suffer on account of your lackluster programming. Get this cleaned up and you’ll be able to get easier rankings and faster load times.